Can you flick it? (TV 30')

Canon’s sponsorship campaign for Euro 2004. The concept showed how you can bring football to life anywhere using nothing but Canon products and a little imagination. Ran in 19 countries across Europe TV/Press/OOH/Digital/Even beer mats.

  • For Canon Europe

This often imitated spot was created using CGI but we wanted to do it with real finger artistes. We got the chance in the idents.

Created for Eurosport, these idents featured hand artistes – and me.

Yes, there were beermats too.