MINI Not Normal Social

Not many cars can inspire the levels of devotion that MINIs do. So we set out to harness the fan-flipping-tastic NOT NORMAL things that MINI fans do by appealing for Facebook, Twitter, and Vine uploads. By curating the results we turned the best into instant OOH posters and daily social posts.

The campaign generated 230,000 interactions and 29,420 new Facebook and Twitter fans.

  • For MINI UK

I even created my own tribute from my favourite snack.