MINI Naming Certificate

What happens when you bring together National Name Your Car Day and the fact that most MINI drivers name their MINI?

A social and CRM idea that went crazy and nearly hospitalised our calligrapher, because so many people applied.

This is now an annual event in the MINI calendar.

  • For MINI UK

We created the official MINI Certificate of Name which was available to owners for one week only. Each one hand fulfilled – which ended up taking quite a while, due to it’s popularity.

Updates on the progress of the certificates were shared in social, along with funny and interesting names.

Same time next year.