Email can really come to life when you give it a twist. So that’s what we did for this ‘welcome’ to new MINI drivers – which displays new content when you rotate to landscape – demonstrating how buying a MINI gives you so much more than just a car.

An interesting welcome to the MINI brand demonstrating how there’s so much more to it than just a car. Rotate the email to reveal even more.

Once rotated more content is displayed.

Below: A series of emails designed to help prospective customers discover the MINI range.