The world's longest email

The challenge – MINI have won the Dakar Rally 4 times. But how do you hint at the enormity of driving through 9000km of the world’s toughest terrain to an audience on a laptop or smartphone?

The solution – Take their scrolling fingers to the limit in a world first packed with engaging snippets, all the way to the finish line.

For the nerds, this email is 130,000 pixels long (that’s just over 40 metres). Check out the lite version below.

  • For MINI UK

The real thing was too big to upload here,so you’ll just see a few screengrabs. There is a video further down though.