An intriguing invitation to a preview so exclusive – the letter is pre-perforated so you can tear it up after reading – before doing the same in the brand new MINI.
Dealer events were themed around a movie opening for the 'best remake ever.
From launch everything was about having the best of what you know plus the best cutting-edge tech.
Official dealer launch also featured a best of new and original theme. Based around the year the original Mini launched vs the year the new MINI debuted.
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Dealer invitations even featured two response methods. New by replying online or original by post.
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POS in dealer even continued the new and original theme.